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Both retailers and resellers are businesses that purchase stocks, sell and purchase products to make a profit. They can be found on the internet, through brick-and-mortar stores or both. They purchase their products from wholesalers and distributors, and then sell the items to businesses or consumers. While many types of resellers are available, there are two major types: Private Labeling and Dropshipping. Private labeling occurs when a reseller rebrands the product of an organization by adding their name, logo and packaging. This kind of reselling happens a lot in the field of technology where a manufacturer of computers might offer both their own hardware as well as third-party software or accessories.
Another type of reselling is bundling. Bundling is when a reseller mixes similar products from different companies to make a package that is attractive. For example, a reseller might purchase digital cameras, memory cards, and Photoshop Lightroom software from different manufacturers to create an item that will help novice photographers get started in digital photography.
Typically, retailers buy goods in large quantities from distributors and wholesalers and then offer them at higher prices to consumers. They also sell their products through marketplaces on the Internet like eBay or Amazon. Retailers offer a variety of add-value services like customization and technical support. They can add additional fees such as handling and shipping fees. For example, Home Depot might charge more than Walmart for resellerassociation.com/what-is-reseller-hosting grills for barbecues because it has a physical store and is able to manage logistics, including distribution and storage.
